One of the first areas in Fiji to be developed for tourism, the coast is dotted with resorts and homestays along it's entire length. Most of these are right on the water front, and the coastal lagoon offers very safe swimming and snorkelling. Some of the more well known resorts in this area are The Outrigger, Naviti, Hideaway, Warwick and Crusoes. But there are plenty of other lesser known options. See the resorts section of this site for details on some of these.
The main center is Sigatoka. This is the gateway to the Coral Coast... the majority of the resorts are from this point on wards (travelling east from Nadi). The town sits on the banks of the Sigatoka river, which meanders down from the highlands. When heavy rain hits Sigatoka the river can sometimes flood cutting off the main road to Nadi. This can effect your travel from your resort to the airport, just keep an eye on the weather. If you want to explore the river, then there is a very popular jet boat tour that will take you up river to one of the inland villages.
Sigatoka markets are very cheap and packed with fresh produce, I think better than Nadi markets.
One hour east of Nadi along the coastal Queens Highway, lies the gateway to the Coral Coast - Sigatoka. Sprawled out on both sides of the Sigatoka river, this small rural town has a population of only a few thousand. It only seems more due to tourists, and locals that come to buy/sell produce at the market. Explore the awesome caves on a day trip.
The Sigatoka Sand Dunes are the site of Fiji's first national park, established in 1989. It's not just the natural beauty of this area that is of significance, it is also the history that is being uncovered, with an ancient burial site being excavated dating back 2,600 years. Well worth a visit if you have time.
As you continue on Queens Rd out of Sigatoka you'll pass through a number of sea side villages then onto Maui Bay. Maui Bay is quite a big subdivision with lots of holiday homes tucked way up into the hills. Fairly cheap land can be still bought around here. The big jetty at Maui Bay is a great tourist stop. There is a very good petrol station with grocery store here.
Located between The Naviti and Warwick resorts is the hidden secret that is the Eco Cafe. Smack bang on the beach, it's small but super cute and best of all the food is fantastic and pretty cheap too. Unfortunately they don't have a proper coffee machine so don't bother ordering a flat white, but their home made lemon drink is so much better on a hot day. We've tried the pizza and its really good.
Lots of resorts, hotels, backpackers and more line the Coral Coast. For a list of all the accommodation on the Coral Coast click here.